An Oil & Gas newspaper
that is also a directory.
Neuquén’s energy sector had scattered news and nowhere to meet. Today it is one site: you read the story and you find the supplier.
An industry without its own outlet
Vaca Muerta moves billions, and the news that matters to it was scattered across general outlets covering it sideways.
Invisible suppliers
Hundreds of oilfield service companies with nowhere for operators to find them. Word of mouth does not scale.
No in-house tech team
A new outlet cannot carry developers. Every homepage change had to be doable by the newsroom alone.
Newspaper and directory in one site
Stories and company profiles live together: you read an operator’s update and reach the sector’s suppliers without leaving.
Each company edits its own profile
The company follows a link and updates its data, logo and services. The newsroom is nobody’s inbox.
Advertising has its own page
There is a section where an advertiser sees the slots and inquires. Banners load with start and end dates, and only impressions actually seen are counted.
Industry events and multimedia
The calendar of conferences and business rounds, and the video and photo archive, in the same panel as the stories.
Vaca Muerta Digital
The digital ecosystem of companies, business and opportunities in Vaca Muerta’s energy sector. Live in production.
www.vacamuertadigital.com ↗Can you build a digital newspaper for one specific industry?
Yes, and it usually works better than a general one. A sector outlet has an audience that defines itself and advertisers who want exactly that audience. Vaca Muerta Digital covers Oil & Gas in Neuquén: news, a supplier directory, events and ad slots in one site.
Can a digital newspaper sell advertising without a sales team?
It can sell without a technical team, which is what usually blocks it. Slots load with start and end dates and count only impressions actually seen, so renewals are discussed with a number. Selling is still human work; everything around it is automated.