Heavy machinery
that does not sell from a catalog.
Nobody buys an excavator with a button. The site does not have to close the sale: it has to reach the inquiry with the work already done.
The catalog lived in the salesperson’s head
Brands, models, spec sheets and availability. Every inquiry started from scratch by phone, and many arrived after hours.
Selling is not only selling
Beyond the machine there is rental, parts, service, imports and in-house financing. A product site does not tell that story.
The buyer compares before calling
Someone investing in equipment reads spec sheets for weeks. If they cannot find them, they read someone else’s.
A catalog with spec sheets, no cart
Each machine has its sheet and its category, and the action is to inquire, not to buy. The store module is there; the checkout, where it does not belong, is not.
All six fronts, on the homepage
Sales, rental, parts, service, imports and financing. Someone arriving for a part learns there is also a workshop.
Projects and news as proof
Completed projects and incoming equipment publish as stories and gallery. In this industry, track record is the sales argument.
The inquiry arrives as a record, not an email
The form and the WhatsApp land in the same panel as the catalog, so you know what they looked at before writing.
AgroVial Villegas
Sales, rental and imports of road and construction machinery in General Villegas, with an in-house workshop and financing. Live in production.
agrovialvillegas.com ↗Is an online catalog useful if my products do not sell online?
Yes, and it is often the most profitable case. For a capital good —a machine, industrial equipment, a property— the site does not close the sale: it front-loads the work. The buyer compares spec sheets alone, for weeks, and reaches the inquiry knowing what they want. That shortens the cycle even with no cart at all.
Can I show prices on some products and not others?
Yes, it is set per product. That is common where price depends on configuration or financing: there the product shows the sheet and the button leads to an inquiry.